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Nike’s longtime design and innovation chief John Hoke to retire

Bull Bear Daily May 29, 2025
2025-05-29T161837Z_1_LYNXNPEL4S0RA_RTROPTP_4_USA-TRUMP-TARIFFS-NIKE

(Reuters) -Nike’s chief innovation officer, John Hoke, is retiring, the world’s largest sportswear company said on Thursday.

Hoke, who joined Nike in 1992, has served as the company’s chief design officer before being named chief innovation officer in 2023.

Earlier this month, Nike CEO Elliott Hill, who took the helm in October to lead a turnaround, had made several changes to the senior leadership team, including promoting insider Phil McCartney to be the new chief innovation, design & product officer.

Nike, in March, forecast a steeper than expected drop in fourth-quarter revenue, signaling caution as it works to rekindle consumer interest.

Bloomberg News first reported Hoke’s retirement earlier on Thursday.

(Reporting by Neil J Kanatt in Bengaluru; Editing by Shailesh Kuber)

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